Bama Pie Limited Company Free Essays

Bama Pie, Limited is an organization that strengthened â€Å"quality as a method of life.† Bama Pie has been the single source provider of pies to McDonald†s† U.S. We will compose a custom paper test on Bama Pie Limited Company or on the other hand any comparative point just for you Request Now activities. By giving top-quality pie items and â€Å"never missing an order,† Bama had the option to grow its center pie business via landing 50 percent of McDonald†s† broiler prepared, prebaked solidified roll needs. Another significant client incorporates Pizza Hut (for which Bama was creating roughly 25% of its bread stick necessities). Bama Pie delivered all the more then 1 million pies for each day from offices in Tulsa, Oklahoma, for McDonald†s. The History of Bama Pie dates to 1927 when Henry C. Marshall chose to use the pie-heating gifts of his better half, Cornelia Alabama Marshall, to give work to himself after a protracted time of being jobless. The company†s CEO currently was 38-year-old Paula Marshall-Chapman, who succeeded her dad in 1985 as a CEO of the organization. I) Quality has consistently been the company†s top need. à The organization had ingrained a complete quality administration discipline in its around 600 representatives through broad preparing and instructive projects offered through the in-house Bama Institute. Indeed, even fork truck administrators have engaged in taking care of the stock changes issue. ii) Long-term relationship with McDonald†s has permitted Bama Pie to develop alongside McDonald†s as one of its key providers. iii) Diversity of ability: Paula reshaped the supervisory crew fundamentally and gathered an exceptionally proficient staff with a normal age under 40. The colleagues are for the most part knowledgeable, experienced and youthful (they can serve the organization for a more extended timeframe). iv) BEBOPP: In 1990, Bama founded the Bama Employees† Bonus on Profit Plan to give extra motivators to all representatives in the organization. The arrangement depended on a yearly profit for deals target that was built up by Marshall-Chapman. The benefit sharing arrangement is a decent method of getting representatives included. v) Management abilities acquired by Paula: she was the individual prepared to run the new PC framework, and in that limit she took in the benefit of preparing individuals and helping individuals take care of issues. She was known as the Bama†s issue solver. I) Relationship with McDonald†s: Although Bama has been McDonald†s head provider of rolls for a long time, they had never settled an agreement. ii) Relatively little organization with restricted capital: Compare to Quaker Oats, Bama is a little organization with constrained capital for extension. iii) Limited product offering: Bama has a low assortment of items. iv) Limited market for its items: Its significant clients are McDonald†s, Pizza Hut, Wal-Mart and Sam†s Wholesale Clubs. v) Health Conscious Thinking: Consumers presently are more wellbeing cognizant and some of them do peruse the sustenance reality mark before utilization. Walnut pies contain a great deal of calories and fat. As buyers become more wellbeing cognizant, the walnut pies† deals may drop. I) Bama can grow its image by making new items, for example, hard treats, wafers and force bars. The organization despite everything has space for development in its under-used bread plant. ii) Buyout littler organizations that sell comparable items. iii) Joint Ventures with remote neighborhood firms: Bama can welcome an outside nearby firm to contribute together to make a nearby business. They can share proprietorship, control and benefits of the new organization. . I) Lose business with McDonald†s: Since over 70% of the company†s business originates from McDonald†s, if McDonald†s finds another provider, which gives less expensive pies and bread rolls, Bama may lose its business with McDonald†s. ii) Loss of Paula: As it referenced for the situation, Paula is the person who set up the company†s PC framework and she is known to be the â€Å"Bama†s issue solver.† With her administration ability, she is likewise portrayed as a â€Å"unique boss executive† by her representatives. She is the person who enrolls all the expert staff together and she is the center of the organization. iii) Competitors: There are a great deal of all shapes and sizes contenders out there. vi) Health Conscious Thinking: As I referenced prior, buyers presently are more wellbeing cognizant and some of them do peruse the nourishment certainty name before utilization. Walnut pies contain a ton of calories and fat. As customers become more wellbeing cognizant, the walnut pies† deals may drop. Instructions to refer to Bama Pie Limited Company, Essay models

Societal and Individual Interdependency in Salingers Catcher in the Rye :: essays research papers

Ideally, everybody would be content with the manner in which they are and everybody would acknowledge the distinctions of others. Shockingly, the world we live in isn't great and not every person acknowledges who they are . Is there a motivation behind why individuals can't be content with their lives or with the distinctions of others? The appropriate response is indeed, and the explanation behind the discontent is society. With society mentioning to the majority what is, and isn't satisfactory, it is no big surprise that individuals appear â€Å"lost†, and are urgently looking out their place in the sun. This quest for character is by all accounts the case in JD Salinger’s tale, The Catcher in the Rye. Through settings in the novel and imagery, Salinger represents that while the fundamental character, Holden Caulfield, needs the help of the earth around him, nature likewise needs Holden as an individual. Holden Caulfield is strange in any condition in which he is set. At Pencey, his school, Holden gets avoided from the exercises of his cohorts. At the absolute starting point of the novel, Holden becomes ousted on the grounds that his evaluations are not up to Pencey’s norms and furthermore in light of the fact that he doesn't feel like he has a place there. Holden isolates himself from his schoolmates generally by not getting engaged with the school. Despite the fact that Holden is the gear supervisor of the fencing crew, he removes himself from his partners by losing the hardware, indicating that he doesn't fit in, and he truly wouldn't like to. As he thinks about back his last day at Pencey he says: â€Å" They showed me out. ...I was failing four subjects and not putting forth a concentrated effort by any means. They gave me visit alerts to begin applying myself...but I didn’t do it† (Salinger 4). The school is tossing Holden out on the grounds that he isn't what they need to speak to potential understudies. They need to show instances of fine, upstanding youngsters, rather than emitting the picture of the falling flat, befuddled young fellow. Salinger utilizes Pencey as a fake society of certain sorts. Holden doesn't fit in at Pencey, and he most unquestionably doesn't fit in as found in the later settings of the novel. A second case of Holden’s disconnection from his schoolmates can likewise be seen when he remains solitary on the highest point of the slope during the â€Å"big game†.

Life Of Pi | Analysis

Life Of Pi | Analysis The book Life of Pi shows the Freuds hypothesis on the oblivious psyche in ones character. As per Freuds hypothesis, the psyche can be separated into two fundamental parts, which is the cognizant brain and the oblivious psyche. Oblivious brain is the best, and most possibly compromising is inconspicuous from the surface. The cognizant brain is effectively mindful of all that is going on. Be that as it may, the oblivious psyche impacts ones character and conduct without seeing it. At the end of the day, this hidden impact is the thing that each and everybody is ignorant of. Pi encounters both cognizant brain and oblivious psyche. He was intentionally arranging cautiously how he would make due in the ocean by arranging how he would spend his food with the goal that food doesnt come up short on flexibly. His cognizant psyche paid colossal commitments in helping him to make due in the ocean. At the point when Pi was youthful, his dad brought him and Ravi to the zoo to observe the ruthles sness of the creatures. He tossed a goat into an encased confine with a tiger. True to form, the tiger eats the goat savagely. Pis fathers motivation behind doing so was to clarify how perilous creatures could be. Pi was uninformed that this frightful occasion has changed his character to turn out to be increasingly brutal. So as to make due in the ocean, Pi executed fishes, ocean turtles, a winged creature and meerakats to extinguish his thirst and keep him to experience the ill effects of craving. Craving knows no companion however its feeder (Aristophanes 1) The statement implies that when one is in the condition of food denied, one would successfully fulfill the yearning. Pi unknowingly transformed into another person when he was food denied. Pi was absolutely unconscious of it since he depended on his endurance impulses to keep himself alive despite seemingly insurmountable opposition. This obviously shows hunger has drove Pi to act in manners that he never thought of doing in his long stretches of life. Another Freud hypothesis would be the Iceberg hypothesis. Ice sheet hypothesis expresses that the spirit of an individual is molded like an ice sheet. The piece of the brain which is obvious for all to see is the superego and the sense of self, both are the levelheaded pieces of the psyche. What lies underneath the surface is an a lot bigger region that is avoided the general visibility, as it were, another self that is warded covered up off. Despite the fact that Pi is an individual who has his religions wellbeing on the most fundamental level, he is profoundly principled, in any case, he has a creature within him who later presents itself all through his trial adrift. What's more, that creature would be Richard Parker. It was a condition of tense, short of breath exhausted. (Martel 155) exhibits that Pi was feeling sad and exhausted on the pontoon. This is the explanation Richard Parker is Pi since it was all the minds of Pi. Pi had his endurance impulse, Richard Parker within him. I clutched one idea: Richard Parker. I brought forth a few intends to dispose of him with the goal that the raft may be mine. (Martel 210) The id is the main impetus of the oblivious. It was dread of death that drove Pi to come out with the six intends to dispose of Richard Parker. His id was overpowering to the point that it defeats his superego since he needs to remain alive. This shows a people id commands the superego when one is battling in the middle of the life and demise circumstance. Pi would not have the option to endure if his superego was more grounded than his id. Other than that, Pavlov had a hypothesis about molding. The hypothesis proposes that relationship to the unconditioned upgrade is made with the molded boost inside the cerebrum, yet without including the cognizant piece of the psyche. Pi shows this hypothesis by utilizing a whistle to condition Richard Parker. TREEEEEE ! TREEEEEE ! TREEEEEE! (Martel 127) Moreover, Pi gives Richard Parker a portion of his food and water so as to control his psyche in imagining that he needs Pi so as to endure. In such a manner, Richard Parker has been molded to follow Pis orders utilizing a whistle, food and water. The sound of the whistle went about as though it was a whip and a seat utilized by the ringmaster to tame the lion in a carnival. Pi thought of a progression of preparing project to condition Richard Parker, for example, make him drink from a bucket, providing him with food and request that he do deceives by hopping through a loop to tell him that who is the alpha. It effectively helped Pi to get by with Richard Parker. Pi additionally molded Richard Parker by playing his dung. To show his defecation straightforwardly, to display the little of them, would have been an indication of social strength. (Martel 283) Richard Parker has been adapted to depend on Pi to endure. In this manner, the hypothesis of Palvol is plainly appeared in Life of Pi. What's more, in the story Life of Pi, there is likewise the hypothesis of human inspiration proposed by Abraham Maslow. There is a chain of command of Maslow related to the Maslows hypothesis. The chain of command of Maslow is portrayed as a pyramid made up of five levels altogether. Initially, the most minimal level and furthermore the predominant level is the physiological needs. The others are development needs to be specific security, love, regard and self realization. Physiological needs, for example, air, food and water are imperative to guarantee human endurance. At the point when one is happy with physiological necessities, with equivalent enthusiasm, one looked for wellbeing which is the second degree of progressive system of Maslow. Pi was persuaded to live by dread. Richard Parker was the person who dispensed dread on Pi to keep him enduring. I should say a word regarding dread. It is lifes genuine just adversary. No one but dread can vanquish life. (Martel 214) Pi was rou sed to not abandon his life so without any problem. Rather, he battled like a warrior with the goal that he could endure this agonizing catastrophe. Pi likewise conceded that if Richard Parker was not exist, he would as of now abandoned his life. It was Richard Parker who quieted me down. It is the incongruity of this story that the person who frightened me stupid to begin with was exactly the same who brought me harmony, reason, I dare say even wholeless. (Martel 216) This statement has demonstrated that Pi endure the depression in the organization of Richard Parker. Taking everything into account, the story Life of Pi is the ideal material to be dissect under psychoanalytic focal point as there are different pieces of the story which contacts the power of Freud hypothesis, Iceberg hypothesis, Palvol hypothesis and Maslows human inspiration hypothesis. Being abandoned on a remote location, the appetite, dread and agony are the characteristic senses one could have. These common senses are additionally the exacting prerequisites to the key of endurance. It may not be a logical truth, yet its mental truth. (Aldiss 1) this statement implies that a people character and conduct will most likely be unable to be demonstrated experimentally, however it very well may be demonstrated mentally.

Women and Poverty essays

Ladies and Poverty articles World neediness is a social government assistance issue that has tormented about each general public, all the more explicitly ladies in destitution. The issue of ladies and neediness and the Feminization of Poverty is an upsetting issue to be sure. The manner in which our general public is fabricated and a past filled with mistreatment has lead to the imbalances in the sexual orientations. This imbalance and economic wellbeing is among the explanations behind this pattern of Feminization of Poverty. The pattern of the Feminization of Poverty isn't new all through the world. It is anyway another pattern in America. Feminization of Poverty basically implies that a bigger number of individuals in neediness are ladies. The hole among ladies and men in neediness has kept on developing in the previous decade. Purposes behind this expanding hole originate from various degrees of our general public. Most of the 1.5 billion individuals living on $1 dollar daily or less are ladies. All through the world ladies win simply over fifty pennies on each keeps an eye on dollar. This demonstrates even in a working society that ladies are mistreated and compensated less for their endeavors. This effect of this distinction gets more grounded as salary diminishes. As ladies approach neediness they are denied basic things, for example, land, lodging, and credit. This disavowal comes sooner for ladies than men in light of the fact that on normal they are acquiring less. This makes a destitution cycle almost difficult to get away. Governments all through the world have perceived the sex measurement of destitution. This has lead to usage of legislative issues to help kill this issue. Sadly it is troublesome if not difficult to change the perspectives and activities of a whole society. Indeed, even at the degree of the family, a littler measure of remuneration is given to ladies than to men. This appears to transmit out into society and makes sexual orientation disparity. Elements that have lead to the expanding sexual orientation measurement in neediness come from the progressions to the organization of the family. In America the present separation rate ... <!

Customer Development Model Understanding Customer Discovery

Customer Development Model Understanding Customer Discovery INTRODUCTION TO CUSTOMER DEVELOPMENT MODELThe role of the vision for a business is huge. This vision offers a new product, service or experience that will reach a specific group of customers who does not just want what you offer but need it as well.But in the beginning, the vision that most businesses have is just guess-work. The vision often revolves around a product and how great it is and all of those people who might want to buy it. Developing a vision is important but that vision only serves you well if you can prove it to be true.If you want to turn your vision into a profitable business, you need to begin to develop and test your vision. This is what the Customer Development Model is all about. Your customers are out there; but only if you are willing to go out and find them.Customer discovery is the first part of the Customer Development Model. Customer discovery is the first of four steps in which you turn your vision into more than just a pipe dream but cold, hard facts tha t are eventually converted in sales figures and profitability.WHAT IS CUSTOMER DISCOVERYIn order to make the most of the customer discovery process, you need to understand what it is as well as what it is not. Without this understanding, too many businesses work to get the information that supports their beliefs about their business rather than the information that will help their business.The goal of customer discovery is figuring out who your customers are and whether your idea will appeal to them. You are not trying to figure out what every customer wants or needs. When you are looking for your initial customers, you are not looking for the masses. You are really looking for those few customers who your product is suitably designed for right now. These customers, often called product evangelists, are those who will adopt your product early and then share it with all your friends. They will be the most important and most valuable customers that you can ever have.These early custom ers are different from the rest of your market. Not only do they have a problem but they know that they have a problem. In fact, they are so upset about their problem that they are actually trying to solve it by any means possible. They may have temporary solutions of their own that work but are not ideal in the long-term.In the customer discovery phase, you need to figure out what problem your product solves and whether your customer actually has these problems and will use your product to solve them. Finding these early customers shows that your problem is real for someone. You will then use these early customers to help you iterate the product to suit their needs.It may seem counterintuitive to create a product that solves the needs of only a few customers. But chances are, the problems you want to solve do not happen in a vacuum. In too many cases, problems are widespread. However, not everyone realizes they have a problem until they are offered a solution. This is when the cust omer has the “Aha!” moment where they realize that a task could have been so much easier if only they had this solution before.Early customers have pain that is measurable and useful for you. Because of this, customer discovery is not about running focus groups. Focus groups have their value but they are not ideal for searching these early customers. A focus group will tell you more about the general issues that a mass customer base has. However, you are less likely to find a future product evangelist in these groups.Customer discovery is also not about pointing out which technical aspects of a product solve the customers’ problem. When you are going out to discover your customers, they are worried about their problem and finding a solution. Initially, they will want to know that you understand the problem and can offer a solution. But you will not be able to find these customers by spouting a list of features. These features are important to some customers. However, during th e customer discovery phase, it is the overall narrative of the solution that people are interested in. When you have a narrative or vision that offers a solution to a problem, you can establish whether or not there is a market that will ultimately share your vision.METHODS FOR UTILIZING THE CUSTOMER DISCOVERY PROCESSOnce you spend some time thinking about it, you can begin to see why the customer discovery process is important. But how do you go out and find those initial customers? For many, this seems to be the impossible part of the process. Almost all of the sales training that is delivered is focused on identifying wider markets and huge swaths of faceless customers, not the individual, passionate customer.Blank has developed a process that businesses can use to implement customer discovery. It does not include anonymous surveys or focus groups. Instead, it involves taking a measured approach to discovering customers that can be broken down into four main stages:Stage 1: State Your HypothesesYour hypotheses is part of the vision of your whole business. Hypotheses are a summary of all the things that you already believe about your market, the problem and your solution to the problem.You need to have formalized predictions in your business plan. These predictions must be in writing. Having these predictions documented is helpful because it is practical. When they are written down, it is far easier to adjust them upon further research.This practicality also offers psychological benefits. It is easier to avoid readjusting your hypotheses as you work. When you do this, it is harder to keep up with changes. Not writing them down can also lead to unsuccessful testing.Being able to pivot and change during Customer Discovery and further steps of Customer Development Model is essential. But these changes need to be made in controlled settings based on real information. Making changes on the fly is often the result of inferences. Inferences are just different predic tions. You need to wait until you have the whole story before you start making changes. This prevents confusion and offers more reliable results.After you have settled on preliminary predictions, you need to develop potential customer segments. Once you have your customer segments, you can create a contact list of customers.Once you have found potential customers, you should reach out to them. You will do this in the next step when you test your model.However, to proceed to your next step, you need to make sure that your hypotheses are testable. To make your theories as testable as possible, you need to make sure your information is very specific. The more specific it is, the easier it will be to determine whether it is true, false or somewhere in between. To make sure that your information is specific, use exact numbers and exact problems.Stage 2: Testing Your ModelYou want to make sure that you are testing your hypothesis as quickly as possible after it is formed. Depending on you r market, customers, products and trends may move very quickly. If you wait too long between developing your initial ideas and testing them, the market may have moved on. This can lead to you missing out. Testing quickly also helps ensure that you are getting your products to your customers faster. This is the ultimate goal of a start-up.You can use your own network to make your first contacts. You might want to contact your friends, people who you have worked with before, potential investors or fellow professionals in your field. All of these people might be potential customers. As such, they are the ideal people to test your hypothesis on.You will then create what Blank calls a “problem presentation”. A problem presentation is a presentation that is based on the problem that is outlined in your hypothesis. This presentation should not be highlighting your solution to the alleged problem. It is designed to focus in on the problem itself.The information that you can get about yo ur problem is very valuable to your solution. The feedback you get will tell you specific details about the problem, including how important the problem is to your customers. This is important because the more pain that people have from their problem, the more they will pay for a good solution.The goal of the problem presentation is not to tell everyone about your amazing product and encourage them to buy it. The focus must be solely on learning. Without this focus, the testing results will be skewed and won’t help you develop the right product for the right market.You will then gain better customer understanding and market knowledge. When you have more knowledge about the customers’ problem, you can ask leading questions around their problem. For example, you can ask about how they currently deal with the problem and how well the temporary solution works.In addition to reaching out to potential customers, you should also be reaching out to the wider industry to see what others are doing. You will need to know who your competitors are and what they are doing. You will want to know what companies or individuals have influence in your market. You will also want to know what trends are currently happening in the market.Once you have all of this information, you will be able to come up with the Blanks “problem statement”. This may reflect your initial hypothesis but ideally it will be far more specific.Stage 3: Testing the ProductNow that you have learned more about your customers and their problems, you can begin to test your solution. This is something that you can do only after you have a firm understanding of the problem, the customer and the market. Without this information, the information you learn testing your product will mean little. The Customer Development Model is all about putting your solution in its wider context.You will then test your model again with a presentation of your product. This presentation will not be for your customers. Instea d, you will use this time to share all of the information you have gathered with the product team. As a team, you can use this information to consider how the product itself will support the customer and the problem statement.This is the part of customer discovery where things begin to become iterative. You may find that your product as it stands does not fit within the market that you are trying to enter. As a result, you will need to make a decision about whether minor or fundamental changes need to be made to the product.If your product is a good fit for the market generally but requires changes, you can reconsider certain features of the product. Once you have made these changes, you will need to present the product a second time to validate the changes and measure the success of the changes against the customer problem.If you realize that there are fundamental issues with your product when compared to the customers you have identified, you may need to begin again and identify a new market.Once you have presented the original product, and possibly the modified product, you will have gathered enough data to be able to begin putting together several key parts of your business. You will need the following four documents in order to move into the final step of customer discovery:Your sales revenue planYour business planYour product planYour product requirement documentStage 4: Verify Your Model and Moving ForwardIn the final stage of the customer discovery process, you will compare the information that you learned in the previous two stages.The result of this comparison will tell you one of three things. Either you will be ready to move forward to customer validation or you will need to iterate this process. In some cases, you may find that you need to stop work altogether.After you have looked at all of the data that you have gathered earlier in the process, you should find that you can identify the following three things:The Problem:You should be able to ide ntify the problem that customers have. You should also know how important that problem is to your customers. If you are unsure of the problem or of the customer pain, you will need to begin again.The Product:You should be able to come up with a summary of the information that you got from customers about your product concept. By the end of the customer discovery phase, you need to know if the solution you offer actually solves your customers’ problem.If your product does not solve you customers’ problem, you can review and iterate your product.The Business Model:You should also be able to pull together enough information to create a solid business model for your product. The information that you have gathered from customers, the market and your product team should help inform you of the following key components of the business model:Sales processPriceDeliveryService requirementsPartnersCustomer relationshipsAny costs associated with maintaining partners and acquiring customersCO NCLUSION Based on Customer Development Model created by Steve BlankIn this article, you will find and learn 1) an introduction to Customer Development Model, 2) what customer discovery is, 3) methods for utilizing customer discovery process, and 4) a conclusion.INTRODUCTION TO CUSTOMER DEVELOPMENT MODELThe role of the vision for a business is huge. This vision offers a new product, service or experience that will reach a specific group of customers who does not just want what you offer but need it as well.But in the beginning, the vision that most businesses have is just guess-work. The vision often revolves around a product and how great it is and all of those people who might want to buy it. Developing a vision is important but that vision only serves you well if you can prove it to be true.If you want to turn your vision into a profitable business, you need to begin to develop and test your vision. This is what the Customer Development Model is all about. Your customers are out there; but only if you are willing to go out and find them.Customer discovery is the first part of the Customer Development Model. Customer discovery is the first of four steps in which you turn your vision into more than just a pipe dream but cold, hard facts that are eventually converted in sales figures and profitability.WHAT IS CUSTOMER DISCOVERYIn order to make the most of the customer discovery process, you need to understand what it is as well as what it is not. Without this understanding, too many businesses work to get the information that supports their beliefs about their business rather than the information that will help their business.The goal of customer discovery is figuring out who your customers are and whether your idea will appeal to them. You are not trying to figure out what every customer wants or needs. When you are looking for your initial customers, you are not looking for the masses. You are really looking for those few customers who your product is suitably designed for right now. These customers, often called product evangelists, are those who will adopt your product early and then share it with all your friends. They will be the most important and most valuable customers that you can ever have.These early customers are different from the rest of your market. Not only do they have a problem but they know that they have a problem. In fact, they are so upset about their problem that they are actually trying to solve it by any means possible. They may have temporary solutions of their own that work but are not ideal in the long-term.In the customer discovery phase, you need to figure out what problem your product solves and whether your customer actually has these problems and will use your product to solve them. Finding these early customers shows that your problem is real for someone. You will then use these early customers to help you iterate the product to suit their needs.It may seem counterintuitive to create a product that solves the need s of only a few customers. But chances are, the problems you want to solve do not happen in a vacuum. In too many cases, problems are widespread. However, not everyone realizes they have a problem until they are offered a solution. This is when the customer has the “Aha!” moment where they realize that a task could have been so much easier if only they had this solution before.Early customers have pain that is measurable and useful for you. Because of this, customer discovery is not about running focus groups. Focus groups have their value but they are not ideal for searching these early customers. A focus group will tell you more about the general issues that a mass customer base has. However, you are less likely to find a future product evangelist in these groups.Customer discovery is also not about pointing out which technical aspects of a product solve the customers’ problem. When you are going out to discover your customers, they are worried about their problem and findin g a solution. Initially, they will want to know that you understand the problem and can offer a solution. But you will not be able to find these customers by spouting a list of features. These features are important to some customers. However, during the customer discovery phase, it is the overall narrative of the solution that people are interested in. When you have a narrative or vision that offers a solution to a problem, you can establish whether or not there is a market that will ultimately share your vision.METHODS FOR UTILIZING THE CUSTOMER DISCOVERY PROCESSOnce you spend some time thinking about it, you can begin to see why the customer discovery process is important. But how do you go out and find those initial customers? For many, this seems to be the impossible part of the process. Almost all of the sales training that is delivered is focused on identifying wider markets and huge swaths of faceless customers, not the individual, passionate customer.Blank has developed a p rocess that businesses can use to implement customer discovery. It does not include anonymous surveys or focus groups. Instead, it involves taking a measured approach to discovering customers that can be broken down into four main stages:Stage 1: State Your HypothesesYour hypotheses is part of the vision of your whole business. Hypotheses are a summary of all the things that you already believe about your market, the problem and your solution to the problem.You need to have formalized predictions in your business plan. These predictions must be in writing. Having these predictions documented is helpful because it is practical. When they are written down, it is far easier to adjust them upon further research.This practicality also offers psychological benefits. It is easier to avoid readjusting your hypotheses as you work. When you do this, it is harder to keep up with changes. Not writing them down can also lead to unsuccessful testing.Being able to pivot and change during Customer Discovery and further steps of Customer Development Model is essential. But these changes need to be made in controlled settings based on real information. Making changes on the fly is often the result of inferences. Inferences are just different predictions. You need to wait until you have the whole story before you start making changes. This prevents confusion and offers more reliable results.After you have settled on preliminary predictions, you need to develop potential customer segments. Once you have your customer segments, you can create a contact list of customers.Once you have found potential customers, you should reach out to them. You will do this in the next step when you test your model.However, to proceed to your next step, you need to make sure that your hypotheses are testable. To make your theories as testable as possible, you need to make sure your information is very specific. The more specific it is, the easier it will be to determine whether it is true, false or somewhere in between. To make sure that your information is specific, use exact numbers and exact problems.Stage 2: Testing Your ModelYou want to make sure that you are testing your hypothesis as quickly as possible after it is formed. Depending on your market, customers, products and trends may move very quickly. If you wait too long between developing your initial ideas and testing them, the market may have moved on. This can lead to you missing out. Testing quickly also helps ensure that you are getting your products to your customers faster. This is the ultimate goal of a start-up.You can use your own network to make your first contacts. You might want to contact your friends, people who you have worked with before, potential investors or fellow professionals in your field. All of these people might be potential customers. As such, they are the ideal people to test your hypothesis on.You will then create what Blank calls a “problem presentation”. A problem presentation is a presentation that is based on the problem that is outlined in your hypothesis. This presentation should not be highlighting your solution to the alleged problem. It is designed to focus in on the problem itself.The information that you can get about your problem is very valuable to your solution. The feedback you get will tell you specific details about the problem, including how important the problem is to your customers. This is important because the more pain that people have from their problem, the more they will pay for a good solution.The goal of the problem presentation is not to tell everyone about your amazing product and encourage them to buy it. The focus must be solely on learning. Without this focus, the testing results will be skewed and won’t help you develop the right product for the right market.You will then gain better customer understanding and market knowledge. When you have more knowledge about the customers’ problem, you can ask leading questions around t heir problem. For example, you can ask about how they currently deal with the problem and how well the temporary solution works.In addition to reaching out to potential customers, you should also be reaching out to the wider industry to see what others are doing. You will need to know who your competitors are and what they are doing. You will want to know what companies or individuals have influence in your market. You will also want to know what trends are currently happening in the market.Once you have all of this information, you will be able to come up with the Blanks “problem statement”. This may reflect your initial hypothesis but ideally it will be far more specific.Stage 3: Testing the ProductNow that you have learned more about your customers and their problems, you can begin to test your solution. This is something that you can do only after you have a firm understanding of the problem, the customer and the market. Without this information, the information you learn te sting your product will mean little. The Customer Development Model is all about putting your solution in its wider context.You will then test your model again with a presentation of your product. This presentation will not be for your customers. Instead, you will use this time to share all of the information you have gathered with the product team. As a team, you can use this information to consider how the product itself will support the customer and the problem statement.This is the part of customer discovery where things begin to become iterative. You may find that your product as it stands does not fit within the market that you are trying to enter. As a result, you will need to make a decision about whether minor or fundamental changes need to be made to the product.If your product is a good fit for the market generally but requires changes, you can reconsider certain features of the product. Once you have made these changes, you will need to present the product a second time to validate the changes and measure the success of the changes against the customer problem.If you realize that there are fundamental issues with your product when compared to the customers you have identified, you may need to begin again and identify a new market.Once you have presented the original product, and possibly the modified product, you will have gathered enough data to be able to begin putting together several key parts of your business. You will need the following four documents in order to move into the final step of customer discovery:Your sales revenue planYour business planYour product planYour product requirement documentStage 4: Verify Your Model and Moving ForwardIn the final stage of the customer discovery process, you will compare the information that you learned in the previous two stages.The result of this comparison will tell you one of three things. Either you will be ready to move forward to customer validation or you will need to iterate this process. In some cases, you may find that you need to stop work altogether.After you have looked at all of the data that you have gathered earlier in the process, you should find that you can identify the following three things:The Problem:You should be able to identify the problem that customers have. You should also know how important that problem is to your customers. If you are unsure of the problem or of the customer pain, you will need to begin again.The Product:You should be able to come up with a summary of the information that you got from customers about your product concept. By the end of the customer discovery phase, you need to know if the solution you offer actually solves your customers’ problem.If your product does not solve you customers’ problem, you can review and iterate your product.The Business Model:You should also be able to pull together enough information to create a solid business model for your product. The information that you have gathered from customers, the m arket and your product team should help inform you of the following key components of the business model:Sales processPriceDeliveryService requirementsPartnersCustomer relationshipsAny costs associated with maintaining partners and acquiring customersCONCLUSIONAt the end of these four stages, you will find that you are either ready to move on to the second part of the Customer Development Model. Alternatively, you may also have to start all over again. In order to make the most of the customer discovery process, you need to be willing to be wrong. There is no point in moving forward with the process if you know that you are forcing your solution into a market that has no room for it. If you cannot come up with real answers that can be reflected in a real business model, you are not ready to move forward.In the next step of the Customer Development Model, you will take all of the information that you have learned in customer discovery and validate it.

The Benefits and Drawbacks of Being a Twin - 550 Words

The Benefits and Drawbacks of Being a Twin (Essay Sample) Content: TwinsNameInstitutionTwinsTwins originate from a single egg after being fertilized. They have same genes and share the same womb of their mother. Medical researchers prove that twin delivery is common in north and South America and Africa (Pogrebin, 2010). When twins are born they share common characteristics but any differences between them are caused by the environment. However, the developmental stages of the twins determine their drawbacks and benefits.There are several benefits associated with the early years and childhood of twins. During this time they have not yet adopted to the environment that could bring differences in their lives. They develop trust between themselves and enjoy being together. Their intimate relationship gives them the comfort of tackling issues in their live. They can play together and keep each others company when going to school. In addition, they give each other the support and comfort in school work. However, when parents separate the twins and raise them in different environments, their characteristics change. For instance, one twin can be raised in an environment that embraces celebrity lifestyles. The other one can be raised in an environment that embraces simple lifestyles. The twins can grow up to be different individuals compared to when they are brought up in a common environment (Pogrebin, 2010).Twins appear special due to their common characteristics. They are physically alike and usually appear unique with similar dressing attire. In addition, some are born with similar talents such as swimming, singing or playing football. These characteristics place the twins at a higher status in the society compared to single birth children. People in the society respect their parents and give the twins an extra attention than other children (Pogrebin, 2010). In addition, twins get the opportunity to grow together as ultimate soul mates. They undergo same developmental stages and share almost everything together. Fo r instance, they share same shoes, toys, clothes and even experiences. This act of sharing gives them a sense of brotherhood that helps them to share things with age mates and other people in the society. The drawbacks of being a twin usually happen during the teenage stage. During this period the environment, where they are raise, also causes these drawbacks. Sometime parents may decide to separate the twins especially after a divorce. Since these twins have been together since childhood it becomes a problem to separate. They suffer psychologically when the other ultimate soul mate is at a far distance. When twins become teenagers the level of connecting and partnering with other people in the society becomes a problem. It is difficult for them to make close friendship with other people. In addition, they cannot get into a love relationship with any primary partner (Pogrebin, 2010).In conclusion, fertilization of a single egg leads to creation of twins. These twins share similar ge nes and womb of their mother...

The Link Between Population Growth And World Health

The Link between Population Growth and World Health Raphael R. Arriola Argosy University, Orange County The Global Environment and Public Health | SOC260 BLW Module 2, Assignment 2 Dr. Douglas Roberts Wednesday, October 14, 2015 The Link between Population Growth and World Health It is estimated that between the year 2014 and 2060, the U.S. population is going to increase from 319 million to 417 million, reaching 400 million in 2051. The population in the U.S. is projected to grow slower in the future decades, than in the recent past; assuming that fertility rates will continue to decline and that there will be a modest decline in the overall rate of net international migration. One in five Americans is projected to be 65 years of†¦show more content†¦The misuse of antibiotics is to blame, especially Beta-lactam antibiotics, vitamin supplementation, is also to blame including folic acid; vitamin D especially. Also to blame are novel vectors for sharing pathogens including blood donation, and lastly the widespread adoption of compulsory mass vaccinations. During the beginning of the twentieth century, infectious diseases were the leading cause of death worldwide. Three dis eases in particular in the United States caused 30% of deaths; tuberculosis, pneumonia, and diarrhoeal diseases. However, by the end of the twentieth century, in most of the developed world, the mortality from infectious diseases had been replaced by mortality from chronic illnesses such as heart disease, cancer, and stroke. In 2000, approximately 125 million Americans, or 45% of the population, had chronic conditions and 61 million, or 21% of the population, had multiple chronic conditions. According to a report in 2004, almost half of all Americans, or 133 million people, live with a chronic condition. People with chronic conditions account for 83 percent of health care spending and those with five or more chronic conditions have an average of almost fifteen physician visits and fill over 50 prescriptions in a year according to Partnership for Solutions National Program Office, Robert Wood Johnson Foundation. The lives of many people in the world are being blighted and cut short b y

Fahrenheit 451 By Ray Bradbury - 1487 Words

Society can become dangerous when the government is in control of our lives. No one reads books, technology is minimizing relationships, and people don’t appreciate the outdoors as much anymore, the main character in Fahrenheit 451 begins to disregard the rules that the society has made. One person is able to change the way of a society by being willing to change and think for themselves. Bradbury is trying to predict and warn us on the dangers that are ahead if we keep continuing to rely on technology, machines, and forget the old ways of doing things. Those things such as reading books and newspapers, communicating face to face and not over social media or the phone, and figuring things out for ourselves. Bradbury wants to keep us†¦show more content†¦In the society of Fahrenheit 451 they are banned from books and are told what they know. In today’s society you are seeing more and more people reading news on the Internet or their phone, and not going out to buy newspapers. The same thing is happening with books. With all the new advanced technology coming out everybody is starting to buy e-readers and not going to buy books. All the latest gossip and celebrity news are starting to overtake books and real news that is happening in the world today. In Fahrenheit 451 they are told everything they know, reading books is discouraged and frowned upon. Not even taking care of the kids â€Å"you heave them into the parlor and turn the switch† not even paying attention â€Å"it’s like washing clothes, stuff the laundry in and shut the lid† (Bradbury 96). Bradbury predicts a future where Television and technology shapes individuals. The people in the Fahrenheit 451 society can’t read a book and they only depend on the government and television to tell them how they should live their lives. We are starting to not pay attention to what is happening in today’s society, like watching your clothes in a laundry mach ine you don’t pay attention to what is going on while the clothes are being washed. This relates to our society by we don’t pay attention to what is going on, and happening while we are living our lives because we are so caught up in technology rather than staying

The Disaster Of New Zealand - 1548 Words

On February 22nd 2011, a delayed aftershock of a previous earthquake occurred in Christchurch, New Zealand. The M6.1 earthquake caused liquefaction, exacerbating the catastrophic damage to the city resulting in 185 casualties and damages accumulating too more than NZ$30 billion dollars. With regular seismic monitoring, scientist failed to identify a fault in the Canterbury plain causing an understandable impromptu of the community to the disaster. The initial response was effective and well managed in comparison to most disasters however there were fundamental issues identified that occurred post disaster that should be addressed. Details of the Disaster A M7.1 earthquake occurred in Canterbury, New Zealand on the 4th of September†¦show more content†¦The infrastructure damage was significant with over 1000 buildings in the central business district (CBD) and 10,000 residential homes have been demolished, leaving many homeless and closures of businesses (Kaiser et al, 2012). The Canterbury earthquake series instigated severe and continuing impacts on the social, economic, and natural environments of the area. Located on the pacific ring of fire (Figure 2), New Zealand has encountered strong earthquakes throughout its history, typically experiencing 20,000 detectable earthquakes per annum (GNS, 2015). Because of this, New Zealand enforced strict building codes that permit buildings to become more earthquake resistant by ensuring structural stability and durability to withstand earthquake forces. These codes were regularly updated simultaneously with the development of new technologies (Dunlevy-Wilson, 2011). Despite strict regulations, over 900 buildings in the CBD and 10,000 homes were demolished as a result of the Christchurch earthquake. This was partly due to the first M7.1 quake weakening buildings and the mere fact that not all pre-1970s buildings had been upgraded yet. Public awareness was also a vital method to increase safety of the community; hazard educational programs created by MCDEM (Ministry of Civil Defence and Emergency Management, 2009) provided comprehensive instructions on emergency evacuation and preparedness (Coomer et al., 2012). Mitigating potential

Gender Inequality And Gender Discrimination - 858 Words

In the summer of 2014, 40 of the top female soccer players in the world announced that they are taking a stand against FIFA and the CSA (Canadian Soccer Association), stating that they are prepared to file a lawsuit against the companies. The tension throughout this lawsuit has been building for many years now. At the heart of the argument is the fact that next year’s women’s world cup is planned to take place on artificial turf instead of real grass. (McIntyre 2014). Gender inequality/discrimination is to deny equal rights to one group of people based on their gender. (Bonvillain and Miller 2013: 42). Based on this definition, the women have a very solid case. Forcing the female players to play on the turf field, while the men play on real grass that costs more to uphold and take care of, is treating them inadequately and less important* than the male soccer players. Continuing the trend in our society of male dominance. The anger of the female soccer players is not solely based on the fact that their male counterparts play on grass and them on turf, but more so that organizations such as FIFA and the CSA treat them this way on a constant basis. More money is required to replace and maintain a soccer field made of grass, to have it looking up to par after every game. FIFA and the CSA would much rather conserve that money for the male players. This is because they believe more people are going to be coming to watch the males, rather than â€Å"waste† those funds on the femalesShow MoreRelatedThe Gender Discrimination And Inequality Essay1611 Words   |  7 Pagesillustrate the gender discrimination and inequality issues at work and in leadership, consider the reaction to solve these questions. 1.2 Parameters This report discusses some key issues that occur at work and in the leadership of gender discrimination and inequality and current their improved programs in Australia and the United States. 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Impact of E-Commerce on Operations Management Essay

Operations management has had to deal with a new type of business management in a business world that is vastly changing with new technology. Operations managers have had to adjust and retool how business is done since the inception of e-commerce. The impact that e-commerce has had on how an operations manager address a situation can vary from extreme to barely noticeable. Management has also had to learn how to adopt new technology with the growing e-commerce world. This has brought obstacles and resolutions within a business. E-commerce has also allowed businesses to grow where before the business would be limited to the area that surrounded the business. E-commerce has helped shape the operations management field over the last few†¦show more content†¦For instance, the business will need to make sure that the e-commerce side of the business is working in synergy with all other aspects of the business. The business will also want to decide which type of layout will best su it their needs. E-commerce has changed how operations managers look at store and factory layouts. In a store layout the idea of herding customers through a given area to get them to the checkout is a great tool to make extra sales. For an e-commerce customer this layout may not work and end up irritating a customer in the end. Operations managers need to adjust their layouts to accommodate the new type of business. Inventory has been an area that has impacted e-commerce and the operations management processes the most. In the past operations would plan on having a specific number of items on hand in each store. With e-commerce the thought of inventory has become a little trickier. Today a business can conduct business through e-commerce and have no inventory. The business could choose to have the products drop shipped directly from the manufacturer allowing for the business to save money on storage, inventory, and man hours to keep track of the inventory. E-commerce has also made t he decision of how much of an item to order become not as important as it used to be. There are benefits for a business to keep an inventory which include the following: cope with random or unexpectedShow MoreRelatedE-Commerce Strategies for Grocery Stores845 Words   |  3 Pagese-Commerce Strategies for Grocery Stores Introduction Retailing is one of the highest-velocity business models there are, predicated on a rapid turnover of inventory. Of the many forms of retailing, food and grocery have the most rapid inventory turns of all and the highest risk of inventory loss due to spoilage and rapid obsolescence (Gunasekaran, Marri, McGaughey, Nebhwani, 2002). 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The company will use sales representatives from Italy, along with management (Chapter 5: Methods and channels, n.d.). b) Currency considerations Keegan and Green (2009) â€Å"wrote that currency exchange rates are extremely unpredictable that several enterprises pursue international sourcing strategies as a way of reducing exchange-related risk† (p.285). Currency rates can have an impact on revenues for a U.S. company expanding operations in foreign

Brisbane Outdoor Power Centre and Three Branches

Question: Discuss about the Brisbane Outdoor Power Centre and Three Branches. Answer: Introduction Brisbane outdoor Power Centre has evolved from run of the mill, one single retail store to the thriving business consisting of three stores. The stores have become huge hit among customers and customers prefer to buy from these stores even they know they are paying little extra for it. It is because Brisbane outdoor power center is known for its knowledgeable staff and deep consultancy it provides to its customers. It has excellent after sales and products of high quality, which makes it very popular among consumers. However, all the stores are operated independently in managing their inventory and purchasing. This results in inefficiencies in the system and there is huge scope of involvement. Founder member, Mr. Saxon has quite non-interference approach as long as the all the stores are running in profits. With the change in Management, i.e. Ms. Green overtaking all the Brisbane power center business, she has a different approach. She was quick to spot the downside of the existing s ystem. Current purchasing and inventory management processes The case study presents that Brisbane Outdoor Power Centre was established as a one center company that expanded in three retail outlets. The first store of the company was making profits and therefore, the company acquired two more stores. However, there are certain loopholes in the purchasing and inventory management system of the company (Turkyilmaz, 2015). The process of purchasing and inventory management is not horrible. However, there is definitely a scope of improvement. The current purchasing management processes are not matured as all the retail outlets have their own processes. It is possible that all the retail outlets are reaching out to common set of suppliers, but in an independent manner and as a result the company is not able to get the best deal from suppliers (Rogers, 2013). The current purchasing management processes of the company could be improved to have a common system. It would reduce the overall negotiation effort of the company and consequently the purchasing system would be systematic in the company. There also exist various gaps in the existing inventory management system of the company. The company has decentralized inventory management system, wherein all the stores take their own decision about the inventory management. The safety stock also differs across different stores and this reduces the overall efficiency of the organization. The decentralized method of inventory management system is a old and traditional method. The three inventory managers of three different stores have their own calculations about the stock in hand and the order to be placed. This is not a good inventory management practiced as it leads to completely different, independent and exclusive inventory management systems of three stores. Comparative advantages and disadvantages of the currently used processes? There are various advantages and disadvantages of the currently used processes of purchasing management system and inventory management system. It is important that Ms. Green should be able to take the benefits of all the advantages and overcome all the disadvantages in the system. The specific advantages and disadvantages in the current system can be discussed as: Advantages of current process Managing one store by the local management will result in quick decision-making and also the time to procure will be less (Konur, 2016). Customer grievances can be handled in more effective way by each store if they are handling independently. Customer returns, replacement will take little time and each customer will get a personnel attention of the measurement which is very good for any business. The independent control can create a sense of ownership among all the employees and this could be difficult to achieve in a centralized system. Disadvantages of current process There are many disadvantages of the current purchasing and inventory management systems. Few of them are as follows: It simply adds to the cost of inventory management and purchasing management as all the stores have to manage this locally at their end. It reduces the chances of any negotiation or bulk discounts. Due to the independent inventory management and purchasing processes of the stores, the stores can never actually cut a deal from the suppliers. Different retail stores can have different goals and focus on different values. It is possible that one store is focusing on having diversified products while other is focusing on providing high quality material to customers. Different values will lead to different experience in different stores (Ellram Weber, 2013). It is possible that every store is lacking the inventory management expert and inventory is maintained based on intuitions without any real basis. Also, if all the retail stores are having the inventory experts, then the Brisbane Outdoor Power is paying salary to same type of skilled guy 3 times. Same inventory expert can manage the inventory for all the 3 stores. Supply-chain and inventory management concepts to be used ? There is a scope of lot of improvement. The company can use the principles of Total Quality Management, Lean Management, Six-Sigma and Just in Time inventory management to have an effective system in place (Sinha Garg, 2016). Some of the inventory management concepts that the company should use can be discussed as: Focus on Optimal safety stock through JIT (Just in Time) The objective of the company should be to have optimal safety stock in all the three centers. It can be done if the company can have a centralized system with the use of Just in Time inventory management concept (Awudu Zhang, 2012). With the JIT concept, the company would be able to minimize the inventory handling cost. Quality Management and Six Sigma There are many techniques that address TQM in organization. One such technique is Six Sigma. Six Sigma is all about process improvement and defect reduction by measurement based techniques and tools (Yazdani, 2016). There are two methodologies in Six Sigma i.e. DMAIC and DMADV. DMAIC stand for define, measure, analyze, improve and control. This focusses on enhancing the current set of processes. The DMADV stands for define measure, analyze, design and verify. It is focused on making quality new processes of Six Sigma level. It identifies and removes all the defects, bringing the count to 3.4defects per million opportunities. Total Quality Management With the focus on Total Quality Management, this plan must consider quality as the basic component of the whole ecosystem. Another principle is continual improvement (Sinha, 2016). This revolves around meeting all the expectations of stakeholders by becoming more competitive and effective through analytics and strategic steps. But before making a judgment call, an organization needs to have data regarding the performance. For this, TQM needs to collect relevant data, analyze it and help the decision makers to make predictions and forecast the future trends. Another principal is to maintain communication across all the hierarchies of organization (Babatunde, 2015). Communication is essential to boost employees morale and motivate them to bring out the best to achieve high quality results. Lean Management Techniques It is important that the reorder points should be defined based on a consolidated data of all the stores. According to this strategy, inventory will be replenished as soon as the level just reaches the safety stock level (Rossin, 2012). Therefore, this approach will allow storing the safety inventory but not allowing the accumulation of excess inventory in the system. Recommendations for Ms. Green to restructure the purchasing and inventory functions There are many things that can be done by Ms Green to restructure the purchasing inventory functions of the company. All the retail stores should be standardized so that they store the products from similar brands operate on same goal aligned with the organization goals. The goal is that customer experience should be uniform across all the stores. Another approach is that company can store the material at one of the location, which is having enough space and then replenished the stores based on the requirement from that central location (Sridharan, 2013). This central location could be any new warehouse also but it will incur the cost and the more analysis is required for cost savings and expenses from sing the warehouse. Even if one of the stores can be made to store the material, it could result in increased costs for logistics.Finally, the most essential principle is focusing on the horizontal process. As all the small processes makes large processes and brings the required output, so each employee should be aware of organizations mission and vision. An organization can also incorporate ISO standards to calibrate the settings. All these principles result in exceeding what the customers and employees have expected. It is also recommended that the company and Ms. Green should focus on the theories and principles of Total Quality Management. The process of enhancement includes all the department and employees along with the backward and forward integration. It uses customer satisfaction to achieve long term success (Stadtler, 2015). The improvement of not just process and products is involved but also the culture of organization is aimed to be improved. Quality management system is considered as the successor of TQM. Conclusion The above report discuses the case of Brisbane Power Center. As a conclusion, it can be said that Ms. Green has taken a right step to identify the current drawbacks and loopholes in the existing systems. The report highlights that the company has three stores but all the three stores have their own inventory management system. It is recommended that the company should move towards a centralized inventory management system. At the same time, Ms. Green has to ensure that the individual rapport with the customers should not be compromised. The long term objective of the company should be to have effective supply chain management in place that could have a balance between efficiency and responsiveness. The principles of TQM would ensure that the quality is not compromised at the expense of cost. References Awudu, I., Zhang, J. (2012). Uncertainties and sustainability concepts in biofuel supply chain management: A review.Renewable and Sustainable Energy Reviews,16(2), 1359-1368. Babatunde, Y., Sui Pheng, L. (2015). TQM implementation through ISO 9001: findings from Chinese construction firms in Nigeria.The TQM Journal,27(6), 671-682. Ellram, L. M., La Londe, B. J., Weber, M. M. (2013). Retail logistics.International Journal of Physical Distribution Logistics Management. Konur, D., Geunes, J. (2016). Supplier wholesale pricing for a retail chain: Implications of centralized vs. decentralized retailing and procurement under quantity competition.Omega. Leuschner, R., Rogers, D. S., Charvet, F. F. (2013). A Metaà ¢Ã¢â€š ¬Ã‚ Analysis of Supply Chain Integration and Firm Performance.Journal of Supply Chain Management,49(2), 34-57. Rossin, D. (2012). Push-Pull Boundary Location, Information Quality, and Supply Chain Performance: An Exploratory Analysis.Journal of Global Business Issues,6(1), 7. Sinha, N., Garg, A. K., Dhall, N. (2016). Effect of TQM principles on performance of Indian SMEs: the case of automotive supply chain.The TQM Journal,28(3), 338-359. Stadtler, H. (2015). Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer Berlin Heidelberg. Sridharan, R., Simatupang, T. M. (2013). Power and trust in supply chain collaboration.International Journal of Value Chain Management,7(1), 76-96. Turkyilmaz, A., Bulak, M. E., Zaim, S. (2015). Assessment of TQM Practices as a Part of Supply Chain Management in Healthcare Institutions. International Journal of Supply Chain Management,4(4). Yazdani, B., Attafar, A., Shahin, A., Kheradmandnia, M. (2016). The impact of TQM practices on organizational learning case study: Automobile part manufacturing and suppliers of Iran.International Journal of Quality Reliability Management,33(5), 574-596.

International Management & Global Strategy-Samples for Students

Questions: 1.Provide a Comprehensive yet concise written analysis of how Banyan can make use of OR develop its Dynamic Capabilities given the Industry-based Considerations 2.Explain the advantages and disadvantages of your recommended strategy as a way of Banyans strategic efforts to manage differences in its global or International Markets such as India. Answers: 1.Founded in the year 1994 by travel enthusiast and former journalist Ho Kwon Ping and his wife Claire Chiang, Banyan Tree Holdings Ltd (BTHR) have made its name and place in the luxury hotel industry in Asia as well as all over the world. Over the years, even with minimal advertising this chain of luxury hotels and resorts have been able to make a mark in the industry with the help of their global marketing strategies and public reactions (banyantree.com 2017). To be able to understand and analyse dynamic capabilities it is important to first understand business environments properly (Schilke 2014). The factors which directly or indirectly effect the day-to-day operation of an organization can be roughly put in the business environment sector. The development and the success of a business are dependent upon how the organisation is being able to adapt to the changes in its environment. There are two types of business environment, internal and external (Boons and Ldeke-Freund 2013). The main difference between the two is the control of the organisation over the factors. Internal environments are variables that are under the direct control of the management, while the external factors are the ones which are not under the control of the organisation, but these factors are very relevant in the business and the success of the business. For example: competition, customers, government policies, societal factors, political agendas, legal do and dont s and technological factors etc. Some of these have direct effect on the operations of the business while there are others who have indirect effect (Hamilton and Webster 2015). Internal environmental factors Skilled and trained professional: In the hospitality sector there is always a demand for skilled and trained professional who understand and know the industrys every nuance. These people are the main asset of the industry. As this market is heavily dependent on the one on one interaction with the customers, it is important for the hotel business to employ people who are motivated and are social. In India hospitality industry is booming as people now understand the perks and the value of premium quality food and lodging, people are also willing to spend more so that they receive best of the best form the hospitality sector. There are several foreign tourists who are attracted towards luxury hotels and resorts in India (Paill et al. 2014). Development and growth of assets: The Company has recently launched new brands and subsidiaries including resorts, spas, residences, destination club memberships, retail outlets, and even museum shops as a part of their growth strategy. Along with the brand extension the organisation has also been involved in rapid growth in the global front to capture the market in the America, Caribbean, Europe as well as the Middle East. Expansion in India has begun with the first banyan tree resort in the state of Kerala. It is a first of its kind, premium-luxury boutique resort, which is an all-pool villa retreat. It has a luxurious private island in the backwaters of Kerala which offers a unique sense of calmness and retreat for the villa guests. There are 59 villas in the resorts and each and every villa offer a different yet one of a kind view of the rich heritage of the backwaters and canals (Franks et al. 2014). Brand Image: While other luxury hotel brands develop the image of the hotel in accordance with the location that it is situated in. Banyan Tree hotels and resorts have been very strong in maintaining their Asian background and theme of the hotels even if they were setting up a property in the heart of Europe. For India it is an easy set up as the company do not have to invest a lot in the creating a faux Asia-like environment. The location choice of Kerala is perfect as the state of Kerala offers almost everything the Brand already stands for (Baranenko et al. 2014). Unique selling proposition of the brand: Banyan tree offers private villas along with private pool, Jacuzzi and a spa. All these amenities are within a gap of price which is deluxe but not that one has to be a multi-millionaire to be able to stay at the banyan tree. The image of the Brand is also one of its USPs as the architecture, furnishing along with the services provided by the hotels are all in sync with the rich Asian cultural and heritage. This offerings work perfectly in the Indian setting as people who come to visit India from other countries are also majorly looking for Asian set up with a private space for retreat (Grant 2016). External environmental factors To access the external environmental factors of banyan tree hotels and resorts, it is important to go through the Pestel analysis. Pestel refers to political, economical, social, technological, environmental and legal factors which influence the operations of an industry in a particular country. In this case the country is India and the following is the Pestel analysis (Khan and Quaddus 2015): Political factor: The tourism sector is one of the major sources of income of the government and hence any political policy that has been adopted by the government has a direct effect on the hospitality sector. It is important to attract international tourist in order to keep the business running. In India, the state government policies are also important as it its directly responsible for the development of the industry in the State (Fleisher and Bensoussan 2015). Economic factor: As banyan Tree is a foreign investor in the Indian market, the taxation policy, inflation rates, economic growth, interest rates and exchange rates of the market is important factor to grow and develop in a foreign nation state. With the inclusion of the new GST policy by the Indian Government the consumption of luxury hospitality has become more expensive (Wetherly and Otter 2014). Social Factors: As the image of the brand is in sync with the Asian culture and heritage, it will not be a problem for the brand to be able to get accepted by the localities of the place and also by the international tourist who are looking for the Asian charm. As the brand offers luxury villas, instead of rooms it is easily accepted by the societal norms as well. Technological Factors: India has its fair share of luxury hotels form a very long time. The Taj or The Oberoi has created a base for the hospitality sector in the country. The encouragement of international tourism has also led to development of the several relevant technologies and modern advancement in the ICT sector for the hospitality industry. Logistically there are no problems in India for the expansion of a brand like Banyan Tree. Environmental factor: The factors which mostly affect the hospitality industry are availability of the raw material for food and diverse weather conditions. As discussed the theme of the Banyan Tree hotels are in sync with the Asian Cultural hence it is easy to find or import relevant raw materials for the food items served at the resorts. In case of other environmental hazards, storms; earthquakes etc have a direct impact on the sales of the hotel business. Legal factors: There are several international luxury hotels in India. The law regarding setting up a property, and owning of a set up by a foreigner has certain rules and regulations like any other country. But these rules are favorable as India as a country entertains the international business and tourists. Flexible legal amenities are also a favorable factor as to why it is easy for a company like banyan Tree to further expand in the Indian Subcontinent (Eva et al. 2014). 2.As the Indian government entertains and encourages international tourism and one of the governments main sources of income in tourism, hence there is a wide range of competitors for Banyan Tree Hotels and Resorts. One of the main advantages of the organization is that the theme of the hotel is in sync with the cultural heritage of India (businessworld.in 2017). Porter's generic strategies are the ways of evaluating means for achieving an upper hand over the competitors, in other words, creating ways and means to develop an edge against the competitors. The position of an organization in the relative industry is mostly determined by the profit of the average of the industry. The basis of any organization to maintain a profit margin above the average in the long run is by gaining sustainable competitive advantage (Wicker et al. 2015). Low cost or differentiation is the two basic types of competitive advantages that a company can have. The focus strategies of activities are of two types, cost focus and differentiation focus. Figure: Porters Generic Strategy Source: Authors Creation Banyan Tree Hotels and Resorts should follow the Differentiation strategy in India. The differentiation strategy is what best fits the luxury hotel and hospitality industry in this case the firm seeks to offer unique and premium services in the industry along some values that are widely appreciated by consumers of the market. It selects one or more attributes that many buyers in an industry perceive as important, and uniquely positions it to meet those needs. It is rewarded for its uniqueness with a premium price (Rothaermel, F.T., 2015). The chain of hotels and resorts is an ultra-luxurious retreat for its guests and hence they look forward to the best of the best in terms of quality and quantity. Good quality with less investment is something every investor is looking forward to. In India, the quality and the image that the company has is very easy to find and is in sync with the Asian cultural heritage. There are a lot of skilled professionals who are ready to be trained as professional at a lower price. The spa facilities that the villas of the Banyan tree offers to its customers need to have an array of skilled professionals, who are able to carry out the tasks. Apart from that there are several high standard hospitality management institutes in India that produce managers and professional of high standards who are able to keep up with the luxury and uniqueness of the brand. One of the greatest advantages of such luxury hospitality brands in India is that the Government strategies and tax implementations by the government are in sync and are favorable for foreign investors. As a large amount of income of the government is based out of tourism it is important that the policies are in favor of these companies. The greatest competitor of the Banyan Tree is the Starwood hotels Le Meridien which is located in the same state as the banyan tree. Some of the unique selling point of this hotel is similar to that of the banyan tree. Both these companies have a broad market of international tourists in India. One of the main drawbacks of the Banyan tree is that it has a limited number of Villas as supposed to the Starwood hotel which offers luxury rooms. Hence they can accommodate more number of people at the same time. The factors which give banyan tree an upper hand over its competitors is that it provides an Asian theme. Tourists who come to visit indie, one of their main focuses is to enjoy the Asian cultural and heritage which the hotel provides them. Not only that Kerela is famous for its spa retreats and oil messages each of these villas have a separate and very private spa segment which the guests can enjoy at their will. Above all, Banyan tree offers its customers the luxury of utmost priv acy and recluse. Since Banyan Tree Holdings Ltd (BTHR) is a multinational luxury hotel and resort brand they have the scope of developing a skimming price strategy via membership cards and loyalty programs which not only help in customer retention, but also help in the management of customer loyalty and further assist the company in advocating their goodwill. The competitors also may have this facility but the customers who are already aware of the quality of service available in the Banyan Tree will want to come back to the same place as it also offers a sense of security and assurance (economictimes.indiatimes.com 2017). (Words: 2018) Reference List: banyantree.com. 2017.Brand Story. [online] Available at: https://www.banyantree.com/en/the-banyan-tree-stories [Accessed 6 Aug. 2017]. Baranenko, S.P., Dudin, M.N., Lyasnikov, N.V. and Busygin, K.D., 2014. Use of environmental approach to innovation-oriented development of industrial enterprises. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. businessworld.in. 2017.Hospitality Industry. [online] Available at: https://businessworld.in/article/Hospitality-Industry-In-India-A-Big-Contributor-To-Economy-s-Growth-/16-05-2017-118291/ [Accessed 6 Aug. 2017]. economictimes.indiatimes.com. 2017.Indian Hotel Industry. [online] Available at: https://economictimes.indiatimes.com/topic/Indian-hotel-industry [Accessed 6 Aug. 2017]. Eva, M., Hindle, K., Paul, D., Rollaston, C. and Tudor, D., 2014. Business analysis. BCS. Fleisher, C.S. and Bensoussan, B.E., 2015.Business and competitive analysis: effective application of new and classic methods. FT Press. Franks, D.M., Davis, R., Bebbington, A.J., Ali, S.H., Kemp, D. and Scurrah, M., 2014. Conflict translates environmental and social risk into business costs.Proceedings of the National Academy of Sciences,111(21), pp.7576-7581. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hamilton, L. and Webster, P., 2015.The international business environment. Oxford University Press, USA. Khan, E.A. and Quaddus, M., 2015. Examining the influence of business environment on socio-economic performance of informal microenterprises: content analysis and partial least square approach.International Journal of Sociology and Social Policy,35(3/4), pp.273-288. Paill, P., Chen, Y., Boiral, O. and Jin, J., 2014. The impact of human resource management on environmental performance: An employee-level study.Journal of Business Ethics,121(3), pp.451-466. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Schilke, O., 2014. On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism.Strategic Management Journal,35(2), pp.179-203. Wetherly, P. and Otter, D. eds., 2014.The business environment: themes and issues in a globalizing world. Oxford University Press. Wicker, P., Soebbing, B.P., Feiler, S. and Breuer, C., 2015. The effect of Porters generic strategies on organisational problems of non-profit sports clubs.European Journal for Sport and Society,12(3), pp.281-307.

Pathos Sample Essay - What to Look For

Pathos Sample Essay - What to Look ForA Pathos sample essay may be the ideal essay for a student who is not sure what type of material will be found in a specific class. Students may want to know if they can find a good resource that can provide them with basic information about their desired course and the professor. Students should take the time to look through a sample essay to see what it will look like and what kind of lessons they will encounter.If students are choosing to find a Pathos sample essay, they can look for these online resources. This could be a great resource if students do not want to buy one but have no idea how to get one. In order to find a resource, students should have an idea of the material needed and how they would like to learn it. The resource should be available to students so they can look at it and decide if it fits them or not.Many students have no idea how much a Pathos example essay can help them with their college classes. By looking at an example , students will have a basic idea of what they will find when they choose to take a class. Students may need to take this time to think about the class and see if they will fit in.When students have an idea of what they will need to focus on, they can then look for resources to teach them how to do it. The resource should be easily found by students, so students can search through it when they have time. Many students like to check out the resource and then decide if they will buy it. Those who have a good idea of the material that they will find will make sure to purchase the resource if they see that it is available.There are many resources that exist to help students make decisions about their Pathos sample essay. Students should know that if they do not have one, they can find one. They can choose from many different resources that will teach them how to write a good Essay Sample.When students have a great idea of what they will find in a Pathos example, they will also find out that some of the lesson plan will be the same. Some examples can be very short, while others can last for several pages. Many Pathos examples may help students with assignments, research, and projects.Once students find a resource that fits them, they can then use it to ensure that they have a good Pathos sample essay. The resource should allow students to learn from a resource and to make sure that they feel confident that they are learning well. Pathos resources are great for students who want to have a great essay but do not know what material they will need to teach themselves.

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